Skobe is a journey of two 19-year-old entrepreneurs- Pulkit Jain and Karan Gupta. While Pulkit is currently pursuing CA (Inter level) along with his B.com from Satyawati College (Delhi University), Karan is a B.Tech student of Bhartiya Vidyapeeth College (IP). Both the founders are the alumnus of Ramjas School, Pusa Road, Delhi. These teenagers are working together on a mission towards bringing skill revolution into the India Society by opposing the old school mindset – “Skill Main Koi Scope Nahi Hai”.
Skobe is a network of skilled artists, working exclusively for their benefit connecting them to various employment opportunities. The company has undertaken extensive developments and is acting as a mediator between the employer and employee. On Skobe, one can easily book an artist from all possible domains (Music, magic, art, DJ, dance, etc.) for their personal audience/event for both online and offline performances. Providing quality artists at a reasonable rate for occasion/event is the USP of the company.
“Let’s assume that you have hosted a dinner with your loved ones on your parent’s marriage anniversary. But, isn’t that seem boring? What if a musician comes down to your location and sings melodious songs personalized for your parents. That would be a moment to cherish. That”s what we do. We turn people’s special moments magical via creativity.”PULKIT JAIN
The teenagers always had to zeal to do something big in their lives. Every day, they used to brainstorm and binge upon various ideas but were unable to go around anything. One day, Karan suggested Pulkit with an idea from a Bollywood movie ‘FALTU’ saying -“Tune FALTU movie Dekhi hai? Usko Agar Practically Kare Toh?”. FALTU is a Bollywood movie that emphasizes the skills of youth and the current educational system of India. The story showcases four desperate friends, who secure poor grades in their examinations, concoct a fake university when they fail to secure college admissions and face dismal futures. The youngsters find a deserted building and a funky benefactor in Arshad Warsi to set up their college which offers all the fun courses one can think of. The campus becomes a hub where budding chefs, physical trainers, actors, dancers, fashion designers, hairdressers, tattoo artists are supposed to hone their skills.
Both the co-founders found the idea interesting and started working- having a basic idea of doing something related to the skill. The teenagers took almost 4-5 months to shape up and build Skobe.
The six months old journey of Skobe has been amazing for the founders as their audience is loving their idea. Skobe is a team of 2 core members, 3 associates, and 4 interns. Pulkit mentioned that his team believes in his vision and is highly dynamic. The team is highly creative in approach and adds more value to the company.
“Having a good branding strategy helps your product get rightly positioned in the marketplace.”PULKIT JAIN
Skobe is actively seeking extensive developments for the artist (Product) and the clients (Customer). Social media has proven itself for being one of the biggest boosts for helping the company to reach out to probable artists. The company spends almost Rs. 3000 – Rs. 4000 as its monthly marketing budget. Pulkit, the co-founder mentioned that Instagram and WhatsApp are the most effective channels of marketing for the startup. Probably all the artists with high potential are active users of Instagram. The company uses a DM approach for contacting these artists to take the necessary conversation ahead. These Artists can then prepare their profile on the website, and then anyone can find and book them.
The biggest challenge faced during the initial phase of launching was the onboarding of artists by selling them a vision that had no real. The startup managed to sell the emotions connected with its vision and was able to provide the artists with ample opportunities to perform and believe them. Today, the company is facing a good amount of competition in the market. The major competitors of the company are Talentopedia and Myscoot.
The teenagers believe in their idea- ‘SKOBE KA SCOPE HAI’. They have a vision of seeking themselves as the next UrbanClap for Artists, operating pan India. Due to the COVID situation, the company’s operations were temporarily shut as their model emphasized more on offline events. The teenagers are now tackling around to provide online performances.
“We are trying some strategies to move online and make changes in the current working model”PULKIT JAIN