Ever seen characters of Raees coming to life?
Four friends who shared a special Hindi class during the time of their graduation came up with this local service called Zaroorath apart from their regular commitments for the society.
Zaroorath is an online delivery platform where they cater to anything you need at your doorstep, whether it is food, medicines, personal care, or even pet care. Although the journey of Zaroorath started in 2015, it was during the period of lockdown when they executed the plan. At this critical time where shopping has become restricted to avoid crowd gathering, this start-up has taken the vow to get all your essentials delivered with this unique and straightforward feature called SHOP ON WHATSAPP apart from the normal system of online ordering. All you have to do is text them on Whatsapp everything you need and then sit back and wait for your package!
“WHEN THE ROAD REACHES A TURNING POINT, THERE ARE THOSE WHO ACT AND TURN TO CONTINUE THE JOURNEY AND THE ONE WHO THINKS THIS END OF THE ROAD. WE AT ZAROORATH ARE THE ONE WHO ACT AND TAKE THE TURN TO CONTINUE THE JOURNEY IN THE MAKING OF NEW BUSINESS MILESTONES”Mohammad Akram
They started with Public Ration Center deliveries, where they avoided the long queues by turning it into Token System and delivered the customer’s rations at their doorstep. And then in due course with the mantra of “Apki Zaroorath Humari Zimmedari, We Buy and We Deliver” Zaroorath was born where they optimized the process of shopping – the deliveries are no longer limited to rations only.
Initially, their services were only available at Hyderabad, where they used to take the orders on Whatsapp, and then they came up with their Alpha Version online Web Portal and Android App. They listed down all the local vendors in specific zones in Hyderabad. This gesture didn’t only help the local citizens but the local vendors who sustain their daily wages as well. However, this is not all; this start-up is also a part of many noble causes like Blood Donation Activities and Meal Campaigns in the pandemic.
“THE CORE INSPIRATION CAME FROM THE EXPERIENCE WE HAD AS A BUSINESS IN ORGANISING THE SUPPLY CHAIN SHORTCOMINGS FOR EVERY BUSINESS AND NEEDS IN THE SOCIETY”MOHAMMAD AKRAM
The team of Zaroorath is a firm believer in positive and inspirational quotes. Hence, when asked about their journey so far, they replied with this wise advice- “The journey to the top of the mountain is not easy, but the view is worth it for the Endeavour.”
It won’t be wrong to call Zaroorath’s team to be their most valuable asset. These four friends- Tameem, Akram, Ibrahim, and Zakeer- all belonging from different fields like marketing, corporate, and design have given them the added benefit in successfully establishing their start-up.
“THERE IS A PROVERB WHICH SAYS ‘DROP BY DROP FORMS AN OCEAN’ SO WE BELIEVE IN ‘LET’S GROW TOGETHER’ POLICY AND SURE WILL GROW WITH THE SOCIETY”MOHAMMAD AKRAM
Unlike many start-ups, their aim is not only to gain profits but also to be seen as an established Business 2 Society platform for all the small entrepreneurs trying to achieve their budding dream and the consumers who want to fulfil their needs.
“WE ARE BOOTSTRAPPED YET NOT FUNDED AND WE ARE NOT LOOKING FOR ANY FUNDING AS WE WOULD LIKE TO HAVE A SOCIAL KIND OF START-UP WHERE WE CAN BALANCE THE SOCIETY FROM TOP TO BOTTOM”MOHAMMAD AKRAM
The purpose of this start-up is to make a social impact and be a change-maker. They were changing the way business transacts and hence bringing in the revolution required for growing outside the boundaries created within the system, which also became the most difficult challenge in the initial phase of launching. However, educating their business customer with the advantages helped them to conquer these barriers.
Before creating the website and the app, they started to teach people on Whatsapp how to order online as due to the fear of the online world, most people felt uncomfortable in shopping online. Hence, explaining the advantages, the team of Zaroorath was successful in connecting them with technology. Moreover, they aim to connect with tier-2 and tier-3 cities to educate them more on technology and the online world.
“WE BELIEVE EVERY BUSINESS SYSTEM UNDERSTANDS THE IMPORTANCE OF BRANDING AS IT AUTOMATICALLY INCLINES YOU A WAY FURTHER THAN YOUR COMPETITORS”MOHAMMAD AKRAM
Branding is essential for any start-up, as that is the heart of any business. As said by one of the co-founders, branding is what separates you from your competitors. And for good branding, one’s marketing strategy has to be strong as well. For Zaroorath, Social media plays a vital role in their marketing strategy as it removes the time barrier in reaching out to potential clients. The founder’s advice on a successful marketing strategy is first to understand the actual requirement of the audiences and then connect it with the USP of the brand. And the outcome would be strong and fruitful. Zaroorath uses WhatsApp, Facebook, Instagram, and Traditional Marketing for its marketing and spends 2% of its revenue on its marketing budget.
“THE BIGGEST CHALLENGE WAS IN THE TIME OF EPIDEMIC. THE PANDEMIC POLICE GUIDELINES WAS THE TOUGHEST CHALLENGE BECAUSE THE HYDERABAD POLICE WAS VERY FIRM DURING PANDEMIC IN TERMS OF ISSUING ESSENTIAL PASSES”MOHAMMAD AKRAM
As Zaroorath is a very small team, The CP (Commissioner of police) stated that it would be difficult for them to deliver. But after 60 days of Pandemic Joint Commissioner, Mr Tarun Joshi Sir called them and appreciated the whole team on what they did in those 60 days.
Zaroorath is the living example that, with hard-working and utmost dedication, one can achieve anything. Now with the newfound motivation, they also overcame their second challenge- to organize the supply chain. They did so by building corrective measures with organizing with optimum plans intact.