Are you someone who prefers your food delivered at your preferred location rather than to dine at a restaurant? Then a cloud and delivery kitchen is what you need. In our daily hustle and bustle, we often don’t get the time to make home-cooked meals and end up getting food from a restaurant with a hefty price. But those who do make food on their own takes up a lot of their time that they would like to invest somewhere else.
To come up with a solution that solves all of these issues, The BurrpBox was born. It is a Cloud and Delivery kitchen company founded by Aditya Vyas and Annand Khatpe, where they provide homely food all across Pune at an affordable and reasonable price. Their menu comprises various tasty yet healthy choices that have low calorie and high standards of hygiene. Moreover, their meals come in boxes, perfect for serving and eating at workplaces. Needless to say, the college-goers and the working people find this the most suitable.
“HOMELY FOOD AND TIMELY DELIVERY IS OUR USP, AS YOU LOOK AT OUR MENU, PRICE IS VERY POCKET FRIENDLY, AND IT’S ACCORDING TO CUSTOMERS”Aditya Vyas
The BurrpBox acquired its name from its motto, which is to give a guarantee of burp. They not only provide meals from breakfast to midnight, but they have various snack options as well. They currently deliver to Corporates, Entrepreneurs, IT people, hospitals, diagnostic centers, Insurance Companies, Banks, and others. Although now they provide in Pune only, they aim to open around 100 cloud and delivery kitchens all across India so that every customer can get food in just one click. In the upcoming months, they will include some Indo – western meals in their menu for niche customers and are going to be available 24X7.
“WE TAKE CUSTOMER FEEDBACK AND SUGGESTIONS CONSTRUCTIVELY AND VERY SERIOUSLY AND WORK AS IMMEDIATE EFFECT”ADITYA VYAS
They started the journey with the availability of only a few products. But after doing monthly market research, they have added a considerable amount of products in their menu to understand the buying behavior of customers and their trigger points. The BurrpBox is the believer in implementing both customer-centric and product-centric approaches for any start-up as we live in a highly competitive ecosystem. For establishing as a successful start-up, they have implemented the blue ocean strategy in their start-up, where they inculcate unique features that make them stand out from other similar companies.
They use electric vehicles for their delivery, which gives them the biggest advantage of saving operational costs and not adding any delivery charges while keeping reasonable food prices. You can also order the food from Whatsapp only, and they’ll deliver it to you within 20-25 minutes. And even though they have a limited menu, every product in it is synced with each other. All of these have helped BurrpBox to have a distinct presence in the market. Good taste, timely delivery, quality, and quantity are all BurrpBox’s customers love about them. They are rolling out around 400 boxes per day at the time, but the count increases day by day.
“WE USE EVERY SOCIAL MEDIA PLATFORM. WE INVITE BLOGGERS AND SOCIAL MEDIA INFLUENCERS FREQUENTLY. WE SEND OUR PRODUCTS TO THEM, WE TAKE THEIR FEEDBACK AND IMPLEMENT IT”ADITYA VYAS
Social media plays a huge role in promoting and marketing their brand. However, along with the positive side of using social media also comes the negative side. And BurrpBox became the victim of it when they were only one month old. One negative feedback on one of their social media pages resulted in a rapid downfall of their sales figure. But after looking into this matter, they figured out that it was a fake one. Although things came back to normal after some time, it created a powerful impact on the company. Hence, the founder of this self-funded start-up suggests that everyone should use social media wisely and constructively.
“FROM A SUCCESSFUL MARKETING STRATEGY COMPANY CAN GET TO KNOW ABOUT CUSTOMER’S MINDSET, COMPETITION IN MARKET AND MARKETING MIX”ADITYA VYAS
As per one of the founders of BurrpBox, marketing strategy should be helpful and beneficial for customers. And a company should be crystal clear about its idea and customers and vice versa. For marketing, BurrpBox posts daily doodles on every social media channel, talks and aware customers on Whatsapp, and uses traditional print advertising methods. They also do word-of-mouth marketing by providing their regular customers with some special benefits. They invest 10% of their total revenue on marketing practices.
“DUE TO COVID-19 OUTBREAK, HOTELS AND RESTAURANTS ARE CLOSING THERE DINE-IN SEGMENT; PEOPLE ARE NOT GOING OUT FOR FOOD, THEY PREFER HOME DELIVERY ONLY. WE SEE A PLUNGE IN THIS PROMISING SEGMENT. SOME HOTELS ARE CONVERTING ITSELF INTO CLOUD OR DELIVERY KITCHEN ONLY”ADITYA VYAS
In this pandemic, BurrpBox contacted Zomato directly to ensure they have the necessary hygiene while preparing and delivering the food. They have started sanitizing the kitchen twice in a day with soaps and detergents recommended by Zomato. Also, they have made it mandatory for the staff members who work inside the kitchen to wear masks and gloves. And every delivery people have to carry sanitizer to use before and after delivery.