Following a healthy lifestyle is something we all should inculcate into our day to day lives. This change also comes with maintaining a healthy diet. However, the first thing that comes to our mind while thinking about healthy foods is that they are bland and flavourless in terms of taste. It is primarily why many people fail to continue a healthy diet for a longer period.
If you are too going through this same struggle, the Houseofdelish might help you in giving delicious yet healthy food ideas. Founded by two sisters, Shweta and Shreya, Houseofdelish is a food blogging page that shares recipes, restaurants, and food recommendations to food-based travel stories. Currently, this page has 27k followers on Instagram. The name Houseofdelish is born from their love for food often made at home.
“WE LOVE ANYTHING REMOTELY RELATED TO FOOD, MAINLY THROUGH OUR RECIPES AND ALSO THROUGH OUR TRAVEL STORIES. WE ALSO TARGET HOMEGROWN BUSINESSES BY SUPPORTING AND PROMOTING THEM THROUGH OUR MEDIA CHANNELS FROM LAST 3 YEARS”shweta walia
These two sisters themselves follow a healthy lifestyle, and it’s not a surprise that their page is also based on recipes with a healthy twist. Pay a visit to their page, and you’ll be welcomed with recipes of various scrumptious meals, including Meethi Maathi, Mango Shahi Tukra, the infamous Cholle Masala, and many more. Apart from recipes, you’ll also notice various products and healthy substitutes from different businesses on their feed. They show food from their travels as well.
“WE TOOK INSPIRATION FROM THE PLACES WE HAVE LIVED IN — NAIROBI, DELHI, MUMBAI, HIMACHAL PRADESH, AND PUNE— TO TURN REGULAR MEALS INTO IRRESISTIBLE TREATS WITH HEALTHY TWIST”shreya walia
Beautiful and unexpected are how these sisters describe their journey so far. Although they lived on two different continents, it has given them the opportunity to explore more and put all of this knowledge into Houseofdelish. They started this journey in 2017. “Every time any small business or a local brand approaches us to promote their product, we think that we are rising and are on the right path,” says Shweta adding that it was actually their first collaboration with an Indian brand that brought a sudden rise in their blogging career.
“DOING GOOD QUALITY WORK AND USING RELEVANT HASHTAGS HAS ALWAYS WORKED”shweta walia
Shweta reveals that good content and useful hashtags have made them gain thousands of followers on Instagram. But their page is also available on Facebook. Their love for this work is what pushes them to keep going and has taken them to the stage they are today. By promoting products they believe are good, and their audience will be interested in, this duo has gained the trust of their thousands of followers.
“WE PURSUE HOUSEOFDELISH AS A HOBBY AND LOVE FOR FOOD & COOKING WITH A HEALTHY TWIST”shreya walia
Shweta, a food science postgraduate, discloses that she would have probably been doing some in-depth research work in that field if she wasn’t an Influencer marketer. For Shreya, she is an IT professional working in an MNC and is pursuing Houseofdelish side by side.
She suggests that influencer marketing drives more sales for products and services of a brand as it helps to increase brand exposure, drive website traffic, build audiences for both influencer and for the company.
“BRANDS ALWAYS LOOK FOR INFLUENCERS WHO CREATE HIGH-QUALITY CONTENT AND HAVE BUILT A DEDICATED AUDIENCE RESULTING IN DECENT ENGAGEMENT RATES”shweta walia
They have worked with almost 100 brands, including Borosil, Vaya, and homegrown brands like The honey shop, Aavritti spices, Ossoro flavours, Little moppet foods, and many more. They are associated with some PR teams like Mompresso and Tinysteps that have helped them to connect better with the brands.
“FIND WHAT YOU LOVE OR ARE PASSIONATE ABOUT AND FOLLOW IT… DON’T HESITATE TO START”shreya walia
Once when Shweta used to live in Kenya and Shreya in India, the duo struggled to manage the content for Houseofdelish on the initial days. But after some time, they took control of the situation, and Shweta started to manage Kenyan brands and Shreya Indian brands.
Facebook : https://www.facebook.com/houseofdelish1/