It’s a real struggle for every daily commuter to use public transport as the mode to traverse from one area to another. Sometimes it’s due to the non-availability when you need it, and other times it’s because of the over-crowdedness. No matter the reason, it won’t be wrong to call this issue a mass problem. This is precisely what Hiranmay Mallick, CEO, and Co-founder of Tummoc, has always wanted to solve- a real-time problem for the masses.
Tummoc, formerly Bykerr, started by Hiranmay and his wife Monalisha is a startup that is a multi-modal connectivity platform that helps daily commuters to travel from one place to another within the city with best possible public transport options. And to ensure multi-modal transport connectivity, they also provide the first and last-mile connectivity. To put it in a nutshell, Hiranmay has interestingly addressed the goal of this startup- a smart feeder service for public transport but with intelligent integration, navigation, connectivity, and convenience.
“AFTER 8 YEARS OF AN EXCITING CORPORATE JOURNEY IN THE FIELDS OF LEADERSHIP, SALES, BD, OPERATION, P&L AND MARKETING I FINALLY STARTED MY ENTREPRENEURIAL JOURNEY FULL TIME IN JULY 2016 IN TUMMOC (FORMERLY BYKERR)”Hiranmay Mallick
Mallick stepped into the corporate field first back in 2008 as a Management trainee in HCL, Bangalore, after finishing his BTech and MBA. He has established a new product in South India, which scaled up to annual revenue of 45+ crore in his seven years stint with HCL. But this taste of success did not come to him easily, especially considering his lack of expertise and experience in BD and sales. In the initial stages, he had gone through many failures, but his zeal and passion for this opportunity kept him motivated. And soon, he was able to cope up with the product and took it from zero to a steady multi-crore revenue stream. No doubt, he was gaining experiences and learnings at this phase, but at the same time, the entrepreneur in him was also starting to rise.
“WITH MULTIPLE BRAINSTORMING, MARKET STUDY, VALIDATIONS AND REASSURING INTERNAL AND EXTERNAL FACTORS, FINALLY HOPPED ON TO BYKERR (NOW TUMMOC)”HIRANMAY MALLICK
In his job in HCL, he was more an entrepreneur than an employee. One of the main reasons for that would be his all-time want to solve real-time issues for masses. And thus, when he was experienced enough to solve a problem all by himself, he wasted no time to step into the entrepreneur route. With his wife, who was also his colleague in HCL, Mallick came up with an idea of addressing a critical mobility issue. Initially, it was a short distance connectivity company known as Bykerr. But after four rigorous years of hard work and dedication, Bykerr evolved into Tummoc, a Multi-Modal Public Transport information and connectivity company. They have also now developed into a team of 8 comprising 3 co-founders and 5 team members.
“TALKING ABOUT MOBILITY AS A SERVICE (MAAS) IN SPITE OF MAJOR PLAYERS LIKE OLA, UBER AND MANY MORE, THERE IS STILL A CREDIBLE GAP BETWEEN SUPPLY AND DEMAND LEADING TO TRAFFIC CONGESTION AND CARBON EMISSION”Hiranmay Mallick
Mallick has figured out two most important points the ride-hailing giants like Ola and Uber have missed – smart connectivity and technology. He has successfully instilled both of these factors into Tummoc to give rise to an alternate commute option through public transport only. The founder addresses these solutions to be not only innovative but also as a way to create a Smart Commute Ecosystem. Moreover, they have funded the startup through Bootstrapping, Government Grants, and raising a couple of Angel Rounds.
“AS PER ME IF YOU CAN CONNECT TO YOUR TARGET AUDIENCE/USER AND CONNECT WELL TO WIN THEIR MINDSHARE WHICH CREATES STRONG USER RETENTION AND PROMPTS THEM TO ENGAGE PROACTIVELY, THEN IT IS EFFECTIVE MARKETING”HIRANMAY MALLICK
Social media marketing has helped this brand reach a wider audience in a more organized manner. According to Mallick, a successful marketing strategy should be the amalgamation of core value, positioning, product innovativeness, marketing, and effective communication. Using BTL and FB has been the most effective way of marketing the brand as last year, they have spent about Rs. 10 lacs on activities like BTL, online and promotional discounts.
“THE MAJOR CHALLENGE WAS KEEPING UP WITH THE TECHNOLOGY STABILITY BUT OVER THE PERIOD OF TIME WITH TEAM’S EFFORT, EXPERIENCE, PEER AND PROFESSIONAL ADVISORY WE HAVE IMPROVED SUBSTANTIALLY.”HIRANMAY MALLICK
Although they received a few waivers from the government like rent, the biggest challenge faced by the brand during COVID19 was the halt of revenue, as every mode of transport was stopped to control the mass spreading. And on top of that, the ongoing working capital cost. However, they have managed to stay afloat in this trying time by restructuring their costs on technology, infrastructure, and manpower. They have also prepared themselves for the post COVID world by introducing new features for scalability and revenue, tech revamping, patent filing, and future adversity planning.