Our childhood plays a vital role in deciding the life we would choose in our future. One such example is the life Sonali Sharma is leading right now. Motivated by her childhood memories, Sonali turns to a travel vlogger on the weekends. Otherwise, her full-time job is as an SAP Software Engineer. Her Instagram page, Travelholicsona with over 20k followers, is where she shares all her travel stories.
“THE MEMORIES FROM MY CHILDHOOD HAD A MAJOR INFLUENCE ON ME AND BECAME ONE OF THE MOST IMPORTANT FACTORS WHY I CHOSE A CAREER IN TRAVEL VLOGGING”sonali sharma
Living in a small town of Himachal Pradesh, Dev Bhoomi, to be precise, Sonali was taught to be strong, bold, and given enough freedom to make her own decisions in life. In 2014, she changed her Instagram account from private to public. She now describes this change as a ‘crucial transition.’ However, Sonali says she didn’t hesitate for a second while making this change. And the credit goes to her parents, who filled her childhood with memories of travelling all across India. She is also thankful for her parents for being an exception compared to the people in her community.
“I AM A TRAVELHOLIC PERSON SO I LIKE TO ADD TRAVEL RELATED VLOGS POST STORIES WHICH CAN INSPIRE PEOPLE TO TRAVEL THE WORLD AND NOT GET WORRIED BY SMALL THINGS HAPPENING IN THEIR LIVES BECAUSE LIFE IS SHORT SO DO WHATEVER MAKES YOU HAPPY. FOR ME IT’S TRAVEL”sonali sharma
Sonali points out that her travel vlogger journey has made her a story-teller and an inspiration to many people. This journey started the moment she changed her private account into public. However, it was in 2018-19 her vlogging career escalated. “I was flying like a bird and living the life I always dreamt of,” recalls Sonali adding that she travelled to 12 destinations at that time.
She remembers that she didn’t follow any particular niche in the beginning and used to put up random posts. But this changed when she found her ‘calling in travel vlogging.’ It is the experience of discovering new cultures, meeting new people, and tasting different foods that make her want to travel the world. But above all, Sonali reveals that it is the saying she will be able to say to God in the end- “I witnessed your creation when I was down there.”
“I SCHEDULED A SPECIFIC TIMING FOR POSTING AND GOT MYSELF INVOLVED WITH ALL THE FEATURES OF INSTAGRAM”sonali sharma
She only perceived it as a hobby on the initial days. But after knowing that this journey of hers can also turn into a full-time career is when started using Instagram more efficiently. Posting content at a certain time and using all the features of Instagram helped her to gain followers. But the main key for Sonali is authenticity. She explains that she isn’t in the race of coming first on this platform. She only views it as something that makes her happy, alive, and positive about life. “This is like a space for me where I can be ME and utilize this platform to inspire people to live a happy life,” says Sonali, who defines her success as by making someone happy even for a minute.
“PEOPLE GET TO KNOW ABOUT NEW PRODUCTS THROUGH ADD WHICH USE TO RUN BY INSTAGRAM AND IF ANYONE INTERESTED SEEING THE PRODUCT DETAILS HE/SHE WILL DEFINITELY GONNA FOLLOW THE PAGE AND ABOUT THE BUSINESS”sonali sharma
Sonali describes Influencer marketing as a new and advanced way to promote business since most people are on Instagram or other social media platforms where they spend the majority of their time. Brands, she explains, look for content creators for collaborations who have the same niche as the brand. And then they choose influencers that satisfy their needs and desires. She has worked with a few local brands whose niche is shoes and wall designs.
B4travel and Pickyourtrail are some of the travel agencies she has collaborated with, where she had to post about the travel options and the package they provide with all pros and cons. In the future, she would like to work with travel luxury brands as they provide complete freedom with sponsorship.
“IF YOU PUTTING YOUR BEST IN YOUR CONTENT AND DEFINITELY BRANDS GONNA COME ACROSS YOUR PROFILE WITHOUT YOU REACHING TO ANY PAID PLATFORMS”sonali sharma
She isn’t a part of any marketing platform as she believes if one’s content is authentic, and they put their best effort into it, brands will automatically discover their profile. ‘Be Authentic and keep up the hard work’ is what she lives by, and she urges upcoming influencers to do the same as well. “I would say be You, and always be available for your followers as they give some precious time of their lives to see you and your content,” recommends Sonali.