Influencer, model and an engineer Nisha Jaiswal is a multi-talented individual. At the moment, she is focusing on growing her Instagram page that has over 17k followers. Her content targets topics on fashion, fitness, beauty, and personal hygiene. However, it was her modeling career that led her to this path. Through her platform, she aims to motivate people, especially girls, to be bold, classy, and comfortable in their own skin.
“I HAVE ALWAYS BEEN INTERESTED IN INSPIRING OTHERS AND SHARING MY IDEAS ABOUT FASHION AND FITNESS WITH EVERYONE. I STARTED ENJOYING IT SO MUCH THAT I CHOSE SOCIAL MEDIA AS A PLATFORM TO MOTIVATE EVERYONE”nisha jaiswal
Although by profession, Nisha is an engineer and has a 9-5 job, her love towards fashion and fitness gives her the strength to continue her work as an Influencer after her office hour gets over. She breaks down her daily schedule for us. From 10-6 pm, she works as an engineer, and after 6 pm, she devotes her time for posting content on her page.
One might overlook it, but a lot of thought process and effort goes behind creating a post- from looking for trending and interesting content, getting ready to editing and coming up with a suitable caption for the post. Nisha reveals that it takes her around three hours to go through all these stages and finally to post the content. During this pandemic, she has started posting self-portrait pictures to keep her audiences motivated and entertained.
Her day might seem hectic for others, but she enjoys it nonetheless. However, on Sundays, she gives herself a day off from everything. Being a fitness enthusiast, Sundays are also a cheat day for Nisha, where she treats herself with the foods she loves.
“I ACTIVELY KEEP MYSELF INVOLVED IN INFLUENCING THEM BY POSTING ABOUT TRENDING STUFFS AND CREATING DIFFERENT CONTENTS DAY BY DAY”nisha jaiswal
As said by Nisha, social media has become a part of her daily life now. She always keeps herself aware of the latest trends taking place in social media and posts accordingly. In addition, she also gives reviews on new products to keep her followers up to date. ‘Being an influencer helps you grow and keep you motivated all the time,’ says Nisha.
In her college days, she participated in various fashion shows and then started working as a model. In return, it allowed her to do many creative photoshoots. It was from that time she started seeing the rise in her follower count. This, for her, opened the gate for being a blogger. Soon, she began receiving offers to promote many beauty and fitness products. Nisha described this time as the beginning of her journey as a blogger.
“HASHTAGS PLAY AN IMPORTANT ROLE IN MAKING THE CONTENT VIRAL. ONE SHOULD MAKE A ROUTINE TO POST AND FOLLOW IT ACCORDINGLY TO GAIN FOLLOWERS”nisha jaiswal
She advises that the best way to grow your page is to be active, creative, and trendy. Using the right set of hashtags also plays a vital role in making your content viral. She sticks to basics and always works on improving herself. In addition to knowing the recent trends on social media, Nisha keeps herself posted about the current events happening to society and the environment. ‘Being active, real, and creative for my followers is all I crave for. I think this makes me different,” she adds.
“INFLUENCER MARKETING HAS CHANGED THE WAY COMPLETELY AS INFLUENCERS NOT ONLY PROMOTE THE PRODUCTS, BUT THEY ALSO SHARE THEIR EXPERIENCE OF USING IT. HOW TO USE AND WHY TO USE A PRODUCT”nisha jaiswal
Nisha explains that everyone wants products review before they buy anything. And being an influencer, they can share the review with their followers. A person’s decision if they wish to purchase the product or not heavily depends on the type of review the Influencer has given. This is why one needs to be truthful in this area. ‘Honesty plays an important role here’ Nisha tells us.
For brand promotions and campaigns, she is associated with many marketing platforms. She mentions that brands prefer to get long-term partnerships with influencers, so marking platform helps the brand connect with influencers. Mamaeath, Bioderma, Everteen, Peesafe are the brands she has worked with.
She recommends upcoming influencers to be active, always go with the trend, use trending hashtag, and try to become more creative.