Prarthana Venkatesh is a passionate model and also on her way to become a certified baker. Being into fashion since growing up, Prarthana describes modeling as her all-time favorite. She likes to busy herself by experimenting with her baking skills. Currently, she is pursuing an internationally acclaimed, professional certification in baking, Diplôme de Pâtisserie. Apart from being a fashionista and a baker, she is also a Master Neuro-Linguistic Practitioner and a Business Graduate in HR stream.
“I GET A LOT OF OFFERS IN MODELLING BECAUSE OF MY PAGES. I FEEL IT’S AN AMAZING PLATFORM TO INTERACT AND CONNECT WITH THE FASHION INDUSTRY PEOPLE. THIS HELPS ME KNOW AND UNDERSTAND THEIR GENUINITY AND AUTHENTICITY”prathana reddy
She aspires to reach out to various people and help them understand what fashion is all about. Also, to support and help the younger generation to get clarity about how the fashion industry works. Her ultimate goal is to become an actress, and an entrepreneur, by owning a Pâtisserie store. Her inspiration and motivator is her sister, who is also a multi-talented person and an all-rounder.
“But things didn’t work as smoothly as I thought initially, even before I entered modeling. I developed health-related issues because of which I put on a lot of weight and had acne on face” Prarthana tells us about her struggles with body weight and acne. “I worked a lot with a strong desire and hence could overcome the challenges to fulfill my dreams.”
“MY FIRST BREAKTHROUGH IN THE FASHION INDUSTRY HAPPENED IN THE YEAR 2018 WHEN I TOOK PART IN SOUTH INDIA QUEEN PAGEANT. THIS EVENT GREATLY HELPED ME TO TRANSFORM AND GROOM MYSELF INTO A BETTER INDIVIDUAL, THE WAY I THINK AND ACT”prathana reddy
2018 was Prarthana’s year. In that year, she won three major titles- Miss Telangana, Miss Talent, and Miss Best athlete. These achievements led an hour-long interview aired by FM Rainbow for “Inspiring Youth” show and the opportunity of judging various art and fashion events organized by various colleges and schools, in and around Bangalore and Chennai.
She never backs away from expressing her true opinions and is always authentic with what she posts on her social media platforms. “My followers always like to see my work and posts. I make sure I engage them with different posts often. I also make sure that I influence them with moral values and good attributes” Reddy tells us, adding that being true and honest has helped her gain genuine followers.
“I DEFINITELY THINK INFLUENCER MARKETING MAKES A BIG DIFFERENCE FOR THE BRANDS TO MARKET THEIR PRODUCTS. THERE ARE VARIOUS PEOPLE ACROSS THE GLOBE WHO ARE VERY ACTIVE ON SOCIAL MEDIA”prathana reddy
Prarthana believes that influencers not only create but also tap on the needs of their followers. Hence, influencer marketing is a great way for any brand to promote their products. During her pageant’s journey, she has worked with Chola fashions, Yukba fashions, and done shoots for Nepalneeds.com. Furthermore, she has also walked the ramp for Vijayalakshmi Sarees and launched Veda’s functional water.