The homegrown brand Hungry Foal started with one definite motive- providing nutritious yet delicious food and snacks at an ultra-affordable price. Founded by Japna and her partner Vivek, this bootstrapped venture’s uniqueness lies in its taste and economical price. Japna’s muffins and snack bars for her daughter and friends eventually paved the way for stepping into this entrepreneur journey.
Japna hails from Patiala, Punjabi and has worked with many major FMCG giants, including Nestle, Coke, and Britannia. Her partner and co-founder is from Muzaffarnagar in West Uttar Pradesh, has been associated with the Fintech Industry and is a seasoned Social Entrepreneur.
“THEY INITIALLY BAKED THE PRODUCTS AT HOME, IN A 6X8 CORNER OF THEIR APARTMENT, PACKED BY HAND; THESE WERE DIRECTLY SOLD TO OPEN MARKETS, RETAILERS AND CONSUMERSNimish
Japna received recognition and popularity for her baking prowess while making healthy snacks for her kids and friends; consequently, she started gaining orders for her muffins and snack bars. It was the extent of appreciation and acknowledgment she got on her baking that struck her the idea of Hunger Foal. As the brand began to keep growing, they decided to scale up, set up a Production unit, and place a distribution network across several states simultaneously. “All the products are baked with the same love and care as they were since day one. They only sell what their own children eat and enjoy” they tell us.
“MAKING A POSITIVE IMPACT ON AS MANY LIVES AS POSSIBLE IS THE STANDARD OF MEASURING SUCCESS”nimish
When it comes to how they measure the success of their business, Hunger Foal reveals that this factor for them doesn’t depend on the growth of their business, personal wealth, or assets generated from the venture but solely on the number of lives they have effected in even the smallest way possible. It can be their channel partners, team, investors, customers, or anyone else associated with the company.
They explain that although having several competitors in the industry, both in the Muffin domain and the energy bar segment, their products have a distinct edge over the competition in terms of taste, quality, price and nutrition. “A majority of consumers are always on the lookout for brands/products which offer value for money. This gives Hungry Foal a significant edge over its competition” they add.
“RECENTLY WITH THE LAUNCH OF PROJECT GARBH (THE WOMB), HUNGRY FOAL WILL BE HELPING PREGNANT AND LACTATING WOMEN BY PROVIDING NUTRITIONAL SUPPLEMENTS IN THE FORM OF A VARIETY OF SNACKSnimish
Apart from their line of muffins and snack bars, Hungry Foal donates a customized range of snacks for women below the poverty line during and after their pregnancy. It is a great initiative they have taken to provide nutrition to these women at a stage when it’s most important. Lack of nutrition at this stage is harmful to both the mother and the child; hence, the brand has taken this initiative to help maternal and newborn health. Apart from this, they have also held several campaigns educating people on nutrition and health benefits.
“PRODUCTS ARE MARKETED THROUGH BOTH OFFLINE AND ONLINE ADVERTISING”nimish
Marketing and advertising of products has been mainly offline before the pandemic. Selling the products through local retailers give them the opportunity to earn more. But, now, they have also built a significant presence online. “Post Covid-19, Hungry Foal has become digitally present, and the products are available online on Amazon as well the company’s own website” they point out while adding that Facebook and Instagram are the most used social media platforms.
While talking about their future plans, they reveal that Hungry Foal’s objective is to be a global brand. As a business, HF believes in slow and steady growth, to achieve this while being a 100% ethical organization without any unfair means or practices.