The very popular shoe brand, ‘Bata’ recently paid a beautiful tribute to late Sushant Singh Rajput. As we all are very well known that Sushant was a Bata brand ambassador, he appeared in several advertisements as well as banners and posters of Bata. This is a very intellectual way to attract customers by targeting their emotions.
Sushant’s fans and most of the bollywood fans are delightfully purchasing the products. This is an ideal example of emotional branding and engagement. The banners, hoardings and posters that Bata put up on their showroom said,
We’re happy to have worked with you Sushant. We hope you rest in peace. Proud to have walked with you. In our prayers forever.Bata
This way numerous fans were attracted and couldn’t stop themselves from buying. This was a very pure step of Bata and resulted in them with profit.